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On edSurge: A Step-by-Step Guide to Communicating Your Blended Learning Goals

Posted on 08/03/2015

Blended Learning
OTAN Photo | Randy Bayne

In her July 18, 2015 post External link opens in new window or tab, Kira Keane discusses the importance of communications planning when implementing blended models of teaching and learning.

Keane writes, "when school leaders launch blended learning initiatives, they typically think about devices, software, (hopefully) student learning goals." However, Kean has "heard district leaders repeatedly say they wish they had communicated about their blended learning efforts with their key stakeholders earlier and more effectively."

Over the past several months, Keane "reviewed existing communications tools, interviewed communications and blended learning experts, and discussed communications needs with education leaders and school districts. The result is a free step-by-step guide External link opens in new window or tab that helps district leaders understand the importance of, and how to develop, a blended learning communications plan."

It includes 10 steps.

  1. Communication vs. Engagement
  2. Communications Goals
  3. Communications Resources
  4. Stakeholder Audiences (Identify, Know, Reach)
  5. Key Messengers
  6. Key Messages
  7. Storytelling
  8. Timeline
  9. Issue Spotting
  10. Success Metrics

Her post, A Step-by-Step Guide to Communicating Your Blended Learning Goals includes a summary of the steps above and is available at http://www.edSurge.com External link opens in new window or tab.